Working With Water – ECOVER
The LIDF is delighted to continue its association with Ecover. Not only is Ecover a generous and supportive sponsor – with great products – they are active in ways that go beyond mere brand promotion. Their partnership with WaterAid is a wonderful example of how a brand can put its success to work in ways that really can make a difference.
We look forward to three events this festival with Ecover and WaterAid. The first, an evening at the Horse Hospital that examines ‘water’, how it’s lack, or abundance, shapes our lives.
The second, at the British Museum on May 1, when WaterAid will take part in a round-table debate on Film and Social Change..
The third, at the British Museum on May 8. When the film Working with Water will be screened followed by a discussion.
For Ecover, manufacturer of ecological cleaning products, water is fundamental. Considerations are made through every stage of product development through to final delivery to ensure that the water they use is respected
Because the water cycle is global, what we do here in the UK has an effect around the globe. So, Ecover have launched a three year partnership with International NGO WaterAid, funding projects in the Hintalo Wajaret region of Ethiopia to enable access to long term and sustainable access to water, sanitation and hygiene education for 14,750 people.
In the UK, we take clean water for granted but in this region of Ethiopia it’s not so easy to come by. Out of 32,000 households in Hintalo Wajaret, only 45% of people have access to safe water, and 42% to sanitation. Disease and even death from water related illnesses is rife, and even simple education like washing hands before eating is unknown.
Ecover are urging people to make a difference in their own lives by requesting a watercare pack containing water saving tips, a Hippo water saver for toilet cisterns and details about the projects in Ethiopia. 884 million people across the globe still do not have access to safe water, so continuing to support WaterAid’s work is vital. More stories from the communities are available from www.ecover.com/wateraid – here you can also request your free watercare pack and DVD ‘Ecover: Working with Water’ and make a donation directly to the Ecover WaterAid project and others like it in Ethiopia.
Come and support Ecover and WaterAid at the Horse Hospital on Wednesday 28 April.
Wednesday April 28
18.30, The Horse Hospital
Be water, my friend
Director: Antonio Martino
Country: Italy, Uzbekistan
Year: 2009
Run Time: 14min
“What is today, is not what it was yesterday nor what it will be tomorrow.” In this sentence the despair and the resignation of the ex-fishermen of Muynaq, a little city on the ‘coast’ of the Aral Sea. The city is a ghost of its former self, and its inhabitants the victims of an unstoppable environmental disaster.
+ The Town Dock
Director: Melissa Davenport
Country: USA
Year: 2009
Run Time: 23min
The Town Dock is an unvarnished look at rural childhood. The film documents young people in a small town as they congregate and interact with each other, and with those from the ‘outside.’ The narrative explores freedom and fear; while the framing and sound-scape describe the fine line that ethnography walks between intimacy and display, privacy and performance.
Real-time sequences and constructed narrative time interweave against the tranquil backdrop of the lake and the town dock.
+ Immersion / Immersió
Director: Neus Ballús
Country: Spain
Year: 2009
Run Time: 25min
Immersion explores the fascinating life of the aquatic creatures who submerge themselves in the warm waters of a local swimming pool – us. People of all ages and physical condition do what they can to accustom themselves to a medium that is not their own. The film, shot entirely below water, is literally an ‘immersion’.
+ Working with Water
Country: UK
Year: 2009
Run Time: 15min
Ecover and WaterAid have a three-year partnership based on a shared commitment to water resource management that will enable nearly 15,000 people in Hintalo-Wajerat region of rural Ethiopia gain sustainable access to safe water and sanitation.
Working with Water shows the positive impact of WaterAid’s project in the communities in the Hintalo Wajerat region.
+ Panel
In association with WaterAid and Ecover
