19 Apr 2010 0
Working With Water – ECOVER
Written by Patrick Hazard
The LIDF is delighted to continue its association with Ecover. Not only is Ecover a generous and supportive sponsor – with great products – they are active in ways that go beyond mere brand promotion. Their partnership with WaterAid is a wonderful example of how a brand can put its success to work in ways that really can make a difference.
We look forward to three events this festival with Ecover and WaterAid. The first, an evening at the Horse Hospital that examines ‘water’, how it’s lack, or abundance, shapes our lives.
The second, at the British Museum on May 1, when WaterAid will take part in a round-table debate on Film and Social Change..
The third, at the British Museum on May 8. When the film Working with Water will be screened followed by a discussion.
For Ecover, manufacturer of ecological cleaning products, water is fundamental. Considerations are made through every stage of product development through to final delivery to ensure that the water they use is respected
Because the water cycle is global, what we do here in the UK has an effect around the globe. So, Ecover have launched a three year partnership with International NGO WaterAid, funding projects in the Hintalo Wajaret region of Ethiopia to enable access to long term and sustainable access to water, sanitation and hygiene education for 14,750 people.
In the UK, we take clean water for granted but in this region of Ethiopia it’s not so easy to come by. Out of 32,000 households in Hintalo Wajaret, only 45% of people have access to safe water, and 42% to sanitation. Disease and even death from water related illnesses is rife, and even simple education like washing hands before eating is unknown.
Ecover are urging people to make a difference in their own lives by requesting a watercare pack containing water saving tips, a Hippo water saver for toilet cisterns and details about the projects in Ethiopia. 884 million people across the globe still do not have access to safe water, so continuing to support WaterAid’s work is vital. More stories from the communities are available from www.ecover.com/wateraid – here you can also request your free watercare pack and DVD ‘Ecover: Working with Water’ and make a donation directly to the Ecover WaterAid project and others like it in Ethiopia.
Come and support Ecover and WaterAid at the Horse Hospital on Wednesday 28 April.
